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Course Director

Prof. Doctor Miguel Varela

Duration

3 Years (1st cycle)

Credits

180 credits

Degree

Bachelor’s Degree in Economics (BSc.)

Schedule

Day classes & Evening classes

 
National Admission Test in one of the following Subjects

• 04 Economics
• 16 Mathematics
• 18 Portuguese

Course Presentation  & Objectives

The principal objective of a Degree in Marketing is to prepare professional executive staff for functions in the Marketing and Commercial area by increasing student knowledge and competence in marketing theories, practices, behaviour and use of analytical tools to resolve problems, which are all necessary for a Marketing Manager.
Most importantly, Marketing reflects a set of core values of a company and, thus, assumes a decisive and strategic role in the success of the company. Marketing was once a function that enjoyed a certain amount of freedom in the mother company. However, nowadays, marketing is closely linked to Corporate Management as a catalyser of the entire business operations. This is especially true as global companies are highly dependent on markets worldwide, which can be extremely selective in their options.
In recent times, various changes have contributed towards raising the image of Marketing, such as the new attitude of a constantly changing market, the advent of the Internet and other Information Technologies which function as media of communication and distribution and wide diffusion of fashion trends, life styles and consumption.
In this new context of the business world, Marketing has assumed a preponderant role in the life cycle of organisations: in market analysis, strategic orientation of the business, positioning of goods and services and, finally, the implementation of a set policies to stimulate demand and profitability.

Employment Opportunities

This course in marketing will give Graduate students the concrete knowledge to carry out their functions effectively in professions such as:
General Managers of the Marketing Department. Managers of Strategic Marketing projects such as: Market Research – analysis of business opportunities in internal and external markets; Analysis and management of customer portfolios – implementing programmes for strengthening customer loyalty; Marketing Plan.
Managers of Projects of Operational marketing such as: Analysis and management of product portfolios – designing, implementing and managing advertising campaigns and promotions; Play a role in Institutional communications and managing the corporate image; Setting up businesses in international markets; Managing the channels of distribution; Marketing Consultancy.