Marketing

The students will be capable of mastering the Human Resources administrative, operations and strategic management techniques for profit and non profit institutions, of medium and large size, as well as for public institutions.

The students professional profile when graduated will allow them to gladly enrol in any process related to the human resources management, either in a management position or a technical one, as a consultant in the area.and Compensations, complementing those with current subjects as HR Strategic Management, Competences Development, Change Management, Internal Communication, Culture and Identity, Innovation and Entrepreneurship, Social Responsibility and sustainability. The degree culminates with a Project/Internship duly supported by a Professor from the same expertise area as the internship.

The Faculty members mainly hold PhDs and Masters in the HRM field of expertise, with solid professional and academic experience in many public and private institutions and performing tasks in the area of People Management intervention and different levels of qualification and context.

This course in marketing will give Graduate students the concrete knowledge to carry out their functions effectively in professions such as:

General Managers of the Marketing Department. Managers of Strategic Marketing projects such as: Market Research – analysis of business opportunities in internal and external markets; Analysis and management of customer portfolios – implementing programmes for strengthening customer loyalty; Marketing Plan.

Managers of Projects of Operational marketing such as: Analysis and management of product portfolios – designing, implementing and managing advertising campaigns and promotions; Play a role in Institutional communications and managing the corporate image; Setting up businesses in international markets; Managing the channels of distribution; Marketing Consultancy.